Why We Rebranded to Hybrid Sales Solutions
- Movina Lazar
- Sep 20, 2024
- 2 min read
Updated: Jan 28, 2025
When I founded PreSale Specialists, the vision was clear: to support studios during their critical pre-sale periods. Over time, however, our services evolved to meet broader needs in the fitness industry. It became clear that our name no longer fully represented the depth of what we do. That’s why we’re now Hybrid Sales Solutions.
“Hybrid” reflects our core philosophy. During pre-sale periods, we often work independently, handling the heavy lifting while your team focuses on hiring and preparing for launch. For open studios, we collaborate directly with your staff, complementing their efforts and enhancing your team’s strengths. Whether it’s managing pre-sales, boosting membership for open studios, training managers and sales teams, or recruiting top talent, our approach is always flexible and tailored to your specific needs.
My journey in fitness has spanned over 15 years, from working at Life Time Fitness, a nationally recognized gym, to local Chicagoland gyms like XSport Fitness and Lakeshore Sport & Fitness, and finally boutique studios like Club Pilates. These experiences taught me the nuances of different business models—from large-scale operations to intimate, community-driven environments. This insight is invaluable when it comes to recruiting the right people and training them for success.
Hybrid Sales Solutions is a one-stop shop for fitness businesses looking to scale, recover, or refine their operations. We know that no two studios are the same, and our hybrid approach allows us to adapt to your unique challenges. Whether you’re short-staffed, facing stagnant membership growth, or preparing to open a new location, we have the expertise to help you thrive.
This rebrand represents growth—not just for us, but for the studios we serve. Hybrid Sales Solutions is more than a name; it’s a promise to provide flexible, tailored, and impactful support that elevates your business to its full potential. Let’s work together to drive your studio’s success!



